When using a real estate Broker, it is imperative that they have a thorough knowledge of the market in your area. He or she will need to present recent home sale statistics relative to your area, to assist you in setting a price that is reflective of the current real estate market.
When meeting with your agent to discuss the sale of your home, you will need to keep in mind that the pricing of your home is one of the most important factors in regards to the sale of the home. No matter how wonderful your neighborhood, school system, amenities, etc., if the home is priced too high, you could potentially be pricing yourself out of a sale. Be wary of agents that try to 'buy your listing'....In other words they will list it at a much higher price than what your current market will bear, giving you a false hope and then continually dissapointing you as they ask you to keep dropping the price down to where it should have been listed at in the beginning. This not only is deceptive, but it most often results in a much lower price for your home in the end, leaving a considerable amount of money on the table.
When the agent arrives for your meeting, the first thing you need to see is a proposal that the agent has prepared specifically for you. This proposal should include recent homes sale, length of time those homes were on the market, current homes on the market in your area that could possibly be used by an appraiser as comparable to your home. It is important that these comparable homes be as similiar in proximity, as well with the style of your home, especially when comparing homes that have recently sold. They should also be prepared to present a marketing plan, so you know where their time and money is being spent because after all, you are paying them a fair amount of money to represent your best interests
Most importantly, the agent should then give you their opinion of a price to list the home. If you do not agree with the price and feel that it is too high or too low, let the agent know. It is your home and the decision is ultimately up to you.
One thing to always remember; although the Seller sets the price when listing their property, it is the Buyer that determines the value.